DARREN ANDREW VADER | MARKETING PROFESSIONAL

Technology ~ Telecommunications ~ VoIP ~ Internet ~ Hospitality ~ Graphic Arts ~ Brand Management ~ Account Management ~ American Marketing Association Member

My career began in the trenches of some of the premier printing and high-end color shops in the country. Working in environments that required me to perform quality control on the electronic files of the countries top agencies and designers gave me a solid education in good design. It also taught me that marketing is the glue that holds a capital market together. Design, production, research, sales, operations; these pieces of the puzzle and many others are tied into the target consciousness of the consumer through the marketing mechanism.

I am a creative, award-winning Marketing Professional with an outstanding record of success, receiving six ADDY awards (for interactive ecommerce design, print media and musical composition) and Radiant Systems, Inc. Employee of the Quarter. I have a strong business acumen with the ability to develop and execute a wide range of sales and marketing strategies designed to establish market presence and increase revenue and profitability. I am a proven performer who moves easily from vision and strategy to implementation and follow-through and am skilled at building sales channels and integrating sales and marketing organizations following a corporate acquisition as well as building a solid foundation for startup growth.

Key strengths include:

• eMarketing, SEO, Online Analytics
• Product Lifecycle Management
• New Product Research & Introduction
• Channel Development & Management
• Design/Development, Web/Print/Multimedia
• Market Communications Planning
• Creative Advertising Design & Production
• Operations Management & Engineering

I am seeking a growth oriented marketing position with an emarketing focus within a dynamic best-of-breed organization that celebrates the road to success with as much passion as it celebrates success itself.

CAREER HIGHLIGHTS

• Developed a 3-tier channel marketing program executed in thirteen U.S. markets that is on target to deliver over $2 million in additional 1st year revenue.
• Created and launched ‘YapON’, ‘Lone Star’ and ‘TruVoIP’ voice-over-ip product lines for small business and directed their national launches – on target to deliver $3 million in first year revenue.
• Led the marketing and customer integration requirements of 4 corporate acquisitions.

• Radiant Systems, Inc. Employee of the Quarter, Q4 2004
• Increased program revenue by more than 27% through the development and implementation of an international partner program and partner product certification program.
• Spearheaded strategic internet marketing initiatives, boosting VPM from 10,000 to over 1 million in less than 18 months.

• Oversaw marketing operations, supervising a staff of 5 web developers, writing and presenting proposals, budgeting and developing layout concept and design for print and multimedia projects.

DCX, Inc.

• Founded an early adaptor internet service provider (ISP) servicing 30 metropolitan areas across the United States, overseeing all aspects of growth from startup to 1st year revenue approaching $1 million.