DARREN VADER www.darrenvader.com 1441 Providence Boulevard Providence Village, Texas, 76227 Home: 940-365-1407 Mobile: 940-453-4701 dv@darrenvader.com MARKETING PROFESSIONAL Technology ~ Telecommunications ~ VoIP ~ Internet ~ Hospitality ~ Graphic Arts Brand Management ~ Channel Development ~ Advertising Concept & Production American Marketing Association Member Creative, award-winning Marketing Professional with an outstanding record of success, receiving six ADDY awards and Radiant Systems, Inc. Employee of the Quarter. Strong business acumen with the ability to develop and execute a wide range of sales and marketing strategies designed to establish market presence and increase revenue and profitability. A proven performer who moves easily from vision and strategy to implementation and follow-through. Skilled at building sales channels and integrating sales and marketing organizations following a corporate acquisition. Key strengths include: New Product Research & Introduction Channel Development & Management Design/Development, Web/Print/Multimedia Market Communications Planning Creative Ad Design & Production Operations Management & Engineering Product Lifecycle Management I am seeking a growth oriented marketing manager, director or vice president position within a dynamic best-of-breed organization that celebrates the road to success with as much passion as it celebrates success itself. PROFESSIONAL EXPERIENCE ONIT COMMUNICATIONS, INC., Farmers Branch, Texas June 2005 – February 2007 Director of Marketing Led the marketing and business development activities for this provider of hosted voice-over-ip PBX services to the SMB market. Primary challenge was focused on the integration of acquisition targets and the development and implementation of organic growth plans. This included the need to expand the technology solutions available for direct and indirect distribution teams through internal development and strategic partnerships, alliances and acquisitions. Responsible for strategic P&L management, business-to-business marketing, advertising, public relations, press releases, direct sales and channel sales initiatives. Managed a staff of 6 including product managers and direct sales team members. Reported directly to the President and COO. * Developed product pricing and packaging mechanisms to meet the demands of the competitive voice-over-ip marketplace. * Created and launched ‘YapON’, ‘Lone Star’ and ‘TruVoIP’ voice-over-ip products for small business and directed their national launches – on target to deliver $3 million in first year revenue. * Directed sales team to a more than 200% increase in monthly recurring sales. * Developed strategic online marketing initiatives including newsletters, positioning and PPC resulting in 500% increase in unique site visits and qualified sales leads. * Oversaw the development of online customer management portals for online billing, CDR analysis, technical support and provisioning. * Functioned as product marketing liaison with vendors including Cisco Systems, Tekelec, Talkswitch, Fonality, Broadwing, Xspedius, Alpheus and others. * Developed a 3-tier channel marketing program executed in thirteen U.S. markets that is on target to deliver over $2 million in additional 1st year revenue. * Forged strategic alliances with technology companies IPcelerate, Telrex, CTI, FaxBack, IP Blue and others to distribute hosted applications alongside the core product line resulting in nearly $1 million in 1st year revenue. * Led the marketing and customer integration requirements of 4 corporate acquisitions. RADIANT SYSTEMS, INC., Bedford, Texas June 2000 –April 2005 Director of Marketing, Hospitality Division Directed the domestic and international marketing operations of this $225 million high-profile hospitality technology firm. Primary challenge was focused on the development of new sales channels in support of the company’s aggressive growth plan. Hands on responsibilities included strategic P&L management, strategic planning, market and competitive analysis, advertising schedules and campaign planning, multimedia, web design, sales support, channel development and support, partner development, management and support, creative management, lead development and tradeshow logistics. Managed a staff of 8 marketing specialists covering the areas of graphic design, public relations, copywriting, special projects and administration. Reported directly to the Vice President of International Sales & Marketing. * Radiant Systems, Inc. Employee of the Quarter, Q4 2004 * Spearheaded strategic internet marketing initiatives, boosting VPM from 10,000 to over 1 million in less than 18 months. * Created and managed the development of 4 international web portals, 3 client targeted portals and 3 corporate web sites. * Increased program revenue by more than 27% through the development and implementation of an international partner program and partner product certification program. * Developed a “Visual Technologies” campaign, resulting in the creation of a Visual Technologies Division supporting wireless handheld, web ordering, kiosk and visual point-of-sale product lines with a 1st year revenue target of $8 million. * Generated a new profit center by creating multiple online and offline advertising opportunities for resellers and partners to offset the $3.5 million annual marketing expense (budget). GRAPHIC TECHNOLOGIES, Ft. Worth, Texas 1997 - 2000 Internet Services Director Managed the development of internet, multimedia and print-based marketing campaigns for internal and external clients, including the re-branding of Graphic Technologies. This was a startup division of a commercial printing organization. Primary challenges included growing web-based application and multimedia revenue while managing growth against the company’s budget policy. * Oversaw marketing operations, supervising a staff of 5 web developers, writing and presenting proposals, budgeting and developing layout concept and design for print and multimedia projects. * Directed major marketing projects, overseeing the development of the internet/multimedia department as a stand-alone startup. DCX, INC., Dallas, Texas 1995 - 1996 Founder/President * Founded an early adaptor internet service provider (ISP) servicing 30 metropolitan areas across the United States, overseeing all aspects of growth from startup to 1st year revenue approaching $1 million. * Directed the marketing efforts of the company’s national launch including television, radio, print and online campaigns. * Launched the now famous “AOL Graduates” program for customer acquisition. ELECTRONIC PRE-PRESS MANAGEMENT, Dallas, Texas | Seattle, Washington 1987 - 1995 Production Shift Lead, Electronic Pre-Press Director Started this creative career driving a delivery truck for Bob’s Printing in Hurst, Texas. The following ten years included operations positions in electronic pre-press with Retail Graphics (RG Color), Blanks Color Imaging, Williamson Printing and Wilson Engraving as well as electronic pre-press management positions with ColorScan Dallas, Graphic Technologies and Overlake Press in Seattle, Washington. * Fluent knowledge of pre-press and printing processes and procedures. * Experience managing print production in 24x7 environments and on multiple platforms. EDUCATION REGIS UNIVERSITY, Denver, Colorado | May 2005 Master of Business Administration (MBA) UNIVERSITY OF PHOENIX, Phoenix, Arizona | May 2003 Bachelor of Science in Marketing TEXAS CHRISTIAN UNIVERSITY, Ft. Worth, Texas | Nov. 1988-May 1991 Music Theory & Composition Honors Program Advertising/Public Relations AWARDS Radiant Systems, Inc. Employee of the Quarter, Q4 2004 Awarded 8 Radiant Systems awards of merit (Mahalo) by internal peer groups over a 5 year period ADDY Award for Multimedia/Interactive Media, 2001 (Three Awards) ADDY Award for Best Original Musical Score, 2001 ADDY Award for Multimedia/Interactive Media, 2000 ADDY Award for Multimedia/Interactive Media, 1999